Cadbury shares the joy in New Zealand via integrated and interactive blitz via DDB
December 21 2010, 9:18 am | | 1 Comment
Sharethejoy.co.nz, created by agency DDB New Zealand, is the online hub for Cadbury’s integrated and interactive Share the Joy campaign.
Share the Joy is a movement designed to make New Zealand a happier place to be. The site allows New Zealanders to share their moments of joy with others by uploading images and videos and passing them on via Facebook, Twitter and email. The site also allows visitors to experience or re-live the myriad of Share the Joy events staged around New Zealand (such as the Snow Globe and Clapping Christmas lights).
1 Comment
Nice. Seems like their Snow Globe is a bit of a hit too. Couldn’t be bothered standing in that endless queue in the rain though.