DDB New Zealand and Colenso BBDO Auckland make Top 20 Agencies’ list in The Big Won; Special’s Orcon+Iggy ranked #1 campaign in NZ

DDB New Zealand has been ranked #18 most awarded agency in the world in The Big Won, followed by Colenso BBDO Auckland in the #20 spot, the first time either shop has cracked the top 20.

For the fourth year in a row, BBDO Worldwide is the most awarded agency network across all media categoriesand disciplines. BBDO led the Network rankings with 2602 points, followed by sister Omnicom network DDB Worldwide with 2423 points and WPP’s Ogilvy Network with 2248 points.

From the Australian and New Zealand perspective highlights include:

– Australia ranked #4 in the world behind USA, Germany and the UK

– Australia #2 country in Direct behind Germany and ahead of the UK

– DDB New Zealand ranked #18 Agency in the World with 233 points

– Colenso BBDO Auckland ranked #20 Agency in the World with 224 points

– BMF Sydney ranked #3 Direct Agency in the World

– Clemenger BBDO, Melbourne ranked #4 Direct Agency in the World

– Toyota ‘Nothing soft gets in’ via Saatchi & Saatchi, Sydney ranked =17 Campaign in the World and #3 Direct Campaign in the World

– Guide Dogs Australia ‘Support Scent’ via Clemenger BBDO, Melbourne ranked =17 Campaign in the World and =#6 Direct Campaign in the world

– Orcon Broadband ‘Orcon+Iggy’ via Special, Auckland ranked #20 top campaign and =#6 Direct Campaign in the World

– V Australia 4320 LA/SYD via Droga5 Australia ranked #10 Direct Campaign in the World

– Boag’s ‘Pure Waters’ via Publicis Mojo, Sydney ranked =#6 TV Campaign in the World

– NZ Book Council ‘Going West’ via Colenso BBDO, Auckland ranked =9 TV Campaign in the World

– Kieran Antil, ex Leo Burnett Sydney now Leo Burnett New York ranked #4 Art Director in the World. (While not official, Michael Canning, his writer partner, also now at Leo’s in New York should be placed #4 Copywriter in the World but credit omissions on many entries resulted in his much lower ranking.)

– Simon Vickers (left) from DDB New Zealand is ranked #12 Copywriter in the World

– James Tucker (left) from DDB New Zealand is ranked #16 Art Director in the World

– Emmanuelle Bougneres from Colenso BBDO Auckland is ranked #17 Art Director in the World 

The Directory Big Won has been tracking awards across all media categories since 2006. Prior to that, as The Won Report, it was an annual analysis of awards won specifically in the field of Direct Marketing.

The Big Won is edited by Patrick Collister, former executive creative director of Ogilvy London and of EHS Brann, and is published by Directory magazine & resource.

The Directory Big Won rankings are different to other awards league tables in that they include ‘below the line’ awards shows, which, increasingly, ‘above the line’ agencies are entering as they seek to prove the effectiveness of their work.  

This year’s rankings were compiled from more than 5,000 awards won by more than 1,500 agencies on behalf of nearly 3,000 clients.

Top 10 New Zealand agencies

1. DDB New Zealand, Auckland (233)
2. Colenso BBDO, Auckland (224)
3. Special Group (80)
4. Clemenger BBDO New Zealand (72)
5. Saatchi & Saatchi Auckland (69)
6. TBWA Tequila Auckland (43)
7. DraftFCB New Zealand (37)
8. JWT Auckland (34)
9. Aim Proximity Auckland (33)
10. ALT Group Auckland (26)

Top 10 Australian agencies

1. Leo Burnett Sydney (212 points)
2. Saatchi & Saatchi Sydney (199)
3. Clemenger BBDO Melbourne (195)
4. BMF Sydney (153)
5. Publicis Mojo, Sydney (97)
6. In House (92)
7. George Patterson Y&R Melbourne (88)
8. DDB Sydney  (87)
9. Meerkats Perth  (62)
10. Three Drunk Monkeys Sydney (58)