In New Zealand even rubbish work looks good
January 18 2011, 10:38 am | | 5 Comments
Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful.
The agency turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside.
The ‘Beautify your City’ campaign was created to make Auckland a more beautiful city.
They prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors.
With every business in the CBD receiving the bags, Auckland’s city streets transformed overnight.
5 Comments
I think this is super sweet and smart, which is what I like most about it.
Recycled news.
Speaking of recycled.
http://www.youtube.com/watch?v=8jXz7NrfzsI
So you can enter average pieces of work TWICE on bestads?
If I remember correctly this stinker was posted end of 2010?
Wow, desperate times at BBDO and the year has just begun.
I believe the first post is here
http://www.campaignbrief.com/nz/2010/12/colenso-bbdo-nz-find-a-way-to.html
Gives a new meaning to scam ad.