L&P reveals the Nothing Much Status Updater
February 6 2011, 6:15 pm | | 12 Comments
In the online component of L&P’s ‘Nothing Much’ campaign, Ogilvy Auckland created The Nothing Much Status Updater – the first Facebook application that updates people’s status for them, so they can get back to doing important stuff, like nothing much.
12 Comments
credit when credit is due.
nice idea.
I must say, I wasn’t a big fan of the TV ad, but all the other bits have been pretty nice.
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‘the first Facebook application that updates people’s status for them, so they can get back to doing important stuff, like nothing much.’
I believe ‘Lean Mean Fighting Machine’ for Dr Pepper did takeover status updates for ‘What’s the Worst That Can Happen’ strategy a while ago.
In fact some of the Facebook status takeovers were so controversial they lost the client.
http://www.marketingweek.co.uk/news/lean-mean-fighting-machine-under-threat-after-dr-pepper-porn-uproar/3015996.article
All Ogilvy need to do to lose a client is introduce them to Greg.
I’m sure all of Ogilvy’s client would know Greg, and he seems to have a strong business because of it.
Ha. 4:45 I assume you are either related to Greg or haven’t met him yourself.
It all depends which Greg they met.
Nobody seems to have pointed out that the copywriters who created the copy for this app can’t spell “definitely”. Surely this is a pretty basic error? 8:47’s right – it is a nice idea, but I’d say it’s pretty fundamental to have execution that is as good as the idea.
None of the Gregs I met was very nice.
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This idea and execution is just that. Nothing much.