Read more movies at Whitcoulls
February 9 2011, 7:17 am | | 12 Comments
Often we forget that our favourite movies were once books. As a reminder this campaign for Whitcoulls from DRAFTFCB, Auckland uses complete books from start to finish, to recreate iconic images from famous films.
12 Comments
I pity the poor mac op who had to enter all that text.
Nice work fellers and bints.
great work
http://cdn.complex.com/blogs/wp-content/uploads/2011/01/seanprice.gif
I really love this campaign. The strategy is tight and the art direction is absolutely stunning.
What I like about the Roald Dahl execution is the visual is clearly derived from the recent film, not the book cover.
I wonder if the other two executions would have benefited from taking a visual cue from the film, rather than using the iconic book cover.
Knowing how these things go at agencies, I’m sure this was a licensing issue rather than a creative oversight.
Either way, I’m jealous as all heck of this campaign. Really nice job.
End rant.
Nice idea. And a very nice line.
Back of the net. Awesome.
Another crafty one from Nick.
Intelligent. Very nice.
http://postertext.com
mean maori mean
Oh snapped!