This yoghurt is real food for real men
February 9 2011, 12:52 pm | | 8 Comments
The Idea was to develop a product that men could call their own, that would give them back their own corner of the fridge and was ‘real food for real men’. A new series of spots via Shine, Auckland.

8 Comments
Too close to “Smell like a man, man”.
Unfortunate all these “Man’ campaigns came out all at the same time.
They’re quite funny though.
Lion Red, Beer of Men? Yawn.
When will this manvertising thing be over? I’m running out of testosterone
So over it.
I’m sick to death of Ladvertising.
Nailed it.
agreed with the posts above. Manvertising and ladvertising is just lazy advertising. It’s saying “we can’t think of any other way to sell to men, than to revert back to a stereotypical definition created by FHM covers and Top Gear.”
Yawn is right.