A short message from Superette and DDB
February 25 2011, 6:32 am | | 13 Comments
With both men and women now wearing their shorts at breathtaking heights, fashion chain Superette was presented with a unique opportunity to draw attention to their sale on short shorts.
DDB Auckland placed ads on the virgin thighs that are exposed in this latest trend, by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches, so that when people sat down the message was imprinted on their thighs.
13 Comments
on the 0.00001% of cellulite free women in NZ this would actually look good. On the other 99.99999%? I don’t even wanna go there.
but hey, it’s a scam so who cares about the reality of it.
bit more Glassons than superette
I like big butts and I can not lie
You other brothers can’t deny
That when a girl walks in with an itty bitty waist
And a round thing in your face
You get sprung
Wanna pull up tough
Cuz you notice that butt was stuffed
Deep in the jeans she’s wearing
I’m hooked and I can’t stop staring
I saw a tweeny walking down the street with this stamped on the back of her thigh. I moved in for a closer look & got a heel in the teeth, a handbag over the head and a restraining order against me. Thanks DDB.
“…a veritable army of free media was created for Superette…”
Really?
An Army?
Superette stubbies for blokes… really?
Free Media Army. Weren’t they big in the 80s?
Army my arse.
One more for the Scambient category.
“…by putting indented plates across the inner city and fashion district bus stops, mall seats and park benches”
Really? Not just one park bench in Myers Park?
Haha. Who cares if it’s a scam. It’s a fun cool idea.
Is a scam that gets featured on a whole bunch of non-industry blogs still a scam? Interesting point to ponder in this modern world of ours. Good on DDB for getting some clean, simple work actually made – more than most of us have achieved this week.
1.00pm
Oh baby I wana get witcha
and take your picture
that butt you got makes me so horny.
fuck. head office will be stoked. the shareholders will be able to go nuts on holiday homes in the hamptons.