UPDATE: YouTube pulls Rear View Girls’ web film – No butts about it: The White Agency CD slams ‘Rear View Girls’ unbranded web campaign
MONDAY UPDATE: YouTube has just removed the official ‘Rear View Girls’ video – which was approaching 7 million views – citing a violation of their terms of service. But happily it’s still ONLINE HERE
In today’s SMH, Julian Lee reports that Darwin Tomlinson, the creative director of Sydney digital shop The White Agency has slammed the unbranded ‘Rear View Girls’ web campaign created by Colenso BBDO, Auckland for Levi’s HQ in San Francisco, despite the fact that it has close to seven million views on YouTube in only 10 days.
Lee quotes Tomlinson: “This campaign is completely perplexing,” he said. ”Like the Lynx Jet ad, it’s based on the whole notion of playing upon sex appeal to sell something.”
“The reason Old Spice did so brilliantly is because they did it without offending anyone. But this ad for Levi’s just leaves a bad taste in my mouth.”
The campaign’s target audience is also unclear. “I don’t think it’s speaking to females necessarily,” Mr Tomlinson said. ”I’d like to see a breakdown of the genders viewing this. I doubt many women think much of it, but I reckon men love it.”
19 Comments
The White Agency? Never heard of them.
Who from where says what?
I’m a woman and I love it. Insight: women want guys to check out their ass, why do you think they wear tight jeans dumb ass.
Just visited the white agency website to see who they are. Didn’t recognise any of their work. Case closed.
Sounds like he wishes he’d thought of it.
As far as impact goes, this has been massive. A job well done.
What a cock
The White Agency? sounds a bit racist to me, he should get off his high horse.
The ‘Shite’ Agency.
Thankyou.
don’t see any reference to Levi’s in the youtube comments… plenty on asses though
job half (assed) done?
Have to agree with ‘just saying’. Who’s offending who when you name your agency ‘The White Agency’?
The point he missed and most people won’t admit to themselves is no matter how popular it is, it’s just not very interesting viewing. Think about what you’re watching… 2 minutes of people staring directly to camera which is shakier than a granny trying to shoot on a rodeo horse.
From a guys perspective it’s shit because once you see the intro featuring two absolute hotties, the rest is left up to the imagination. Fuck that! Show me the money shot. Two minutes shot in the reverse direction would make a far more interesting viral.
what a dick – but then – it’s not that uncommon here
The video now reads “This video has been removed because its content violated YouTube’s Terms of Service.”
Is this because there wasn’t any model release from the punters in the clip?
Hmm… l wonder if the ‘awards’ budget will stretch to paying off those people?
Maybe the ‘client’ who approved the idea will stump up the cash.
clearly not a contender for the Darwin awards then.
The reactions from the pervs are soft, the idea’s not got a lot (of originality) and the chicks aren’t that hot! Maybe Levis paid for all the views.
This thread could have, and probably should have, finished with comment # 2:
Who from where says what?
4:37 – So true. And while we’re taking offense from completely unoffensive titles, lets slam The Beatle’s White album and Metallica’s Black album.
having watched the “making of” video, i guess if u had a weird camera lens sticking out of your ass everyone would be staring at it.