Starcom wins the 2010 Yahoo!Xtra Digital Strategy Awards for Emirates Luxury campaign

Starcom’s Emirates Luxury campaign was announced asthe overall winner of the 2010 Yahoo!Xtra Digital Strategy Awards, after beatingthe other quarterly winners, for the prize. The win was announced at an awardsevent in Auckland last night.

Starcom created a mini-site to allow Emirates to takeits story directly to the consumer. Using specially designed features and unique content,Emirates was able to showcase their product and services in an online environmentwhere thousands of New Zealanders are seeking travel information.

“We were very impressed with the high calibre of work that the four entries delivered,” says Yahoo!Xtra’s General Manager and DSA judge Laura Maxwell-Hansen. “However, Emirates chose a distinctive digital strategy that allowed them to achieve strong increases in brand awareness, favourability and purchase intent and the judges felt it stood out as the overall winner.”

Launched in early 2010, the Awards were established to emphasise the key role media strategy plays in the success of digital campaigns. 

Campaigns can have run on any site and external judges were engaged for each quarter and the finals judging. Starcom competed against finalists MEC with their Caltex with Techron campaign, joint team Gladeye and Zed Digital with their House of Travel campaign and Spark PHDIQ with their Unilever Sunsilk Co-creations campaign. 

Starcom has won free entry into the CAANZ Media Awards in the Best Use of Digital category, along with $10,000 worth of media from Yahoo!Xtra.