CAANZ AXIS announce young Colenso BBDO creative team to represent NZ at Adfest

March 7 2011, 5:02 pm | BY Lynchy | 8 Comments

CAANZ AXIS have announced Kia Heinnen, art director and Zoë Hawkins, copywriter from Colenso BBDO as the reps for NZ in the ADFEST 2011 Young Lotus competition with sponsorship from The Sweet Shop.

The decision was based on the number of Axis finalists each under-30 team achieved and the spread of that work across different categories. Axis Convenor of Judges, Special Group’s Tony Bradbourne comments: “There are some very good under-30 teams across a number of agencies at the moment, so it was a close thing – I hope Kia and Zoë fly the New Zealand flag well in Thailand – no pressure”

The ADFEST Young Lotus Workshop is open to young creatives under-30years old and is considered the most prestigious career-launchingplatform in the Asia Pacific. This is the first time a creative teamfrom Auckland have been sent over. Says the team: “We’re so excited tojoin creative talent from across the globe and proud to represent NZfor the first time. This opportunity will be a wonderful learningexperience and a great start to 2011”.

“Adfest is one of the regions premiere award shows. It’s important NZcreativity is represented there and we are pleased to be able tosupport that”. says George Mackenzie, Managing Director of The SweetShop.

The Young Lotus Workshop takes place from 14 – 16th March 2011, the topthree teams then compete for the Young Lotus title on Thursday 19thMarch.