Shave for a cure for leukemia

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Screen shot 2011-03-11 at 10.55.36 AM.jpgThe act of shaving your head has the potential to save someone’s life. To inspire more people to get involved and raise money for Leukemia research, Ogilvy NZ produced a moving story that visually demonstrates how shaving your hair can have a direct effect in helping a sick child getting better.

The hope is to encourage more New Zealanders to join in during the Leukemia & Blood Foundation’s annual ‘Shave for a Cure’ fundraiser.