Shave for a cure for leukemia
March 11 2011, 11:56 am | | 13 Comments
The act of shaving your head has the potential to save someone’s life. To inspire more people to get involved and raise money for Leukemia research, Ogilvy NZ produced a moving story that visually demonstrates how shaving your hair can have a direct effect in helping a sick child getting better.
The hope is to encourage more New Zealanders to join in during the Leukemia & Blood Foundation’s annual ‘Shave for a Cure’ fundraiser.

13 Comments
I think this is pretty good.
Really lovely, beautifully done.
Good work Ben and Darran. Bloody nice one!
Mike
Very moving. Great track to.
This is a wonderful thing to be raising money for. Was just wondering who the little boy in the ad is and does he have Leukaemia or was he just an actor? Hope you can help.
Very nice.
Nice ad Wong Kam and co. Great planning strat as well.
oh stoppit – that is so bloody obvious. stop fawning – dicks.
So obvious you didn’t do it? Amidoingitirite?
Get back to your 28 page brochure.
I love it!
A very moving clip. Does anyone know who sings the song?
Here is the link to the people who made it
http://www.bestadsontv.com/ad/35023/Leukaemia-Blood-Foundation-Shave-for-a-Cure
The song is called Warrior by Catherine Zheng