Whybin\TBWA Melbourne looks set to pick up the lion’s share of $50m-plus ANZ account – Rapp/Tribal tipped to get below-the-line
March 11 2011, 12:04 pm | | 11 Comments
UPDATE: In further news this morning, CB hears that Whybin\TBWA Melbourne is set to be awarded the main corporate branding account for ANZ while DDB Melbourne’s Rapp/Tribal will focus on the below-the-line component.
This follows the bank splitting with M&C Saatchi. Neither agency was available for comment at the time of posting.
The implications for New Zealand are unclear at this stage, but it is believed the bank is looking to consolidate its marketing across Australia, New Zealand and Asia.
“I can confirm ANZ will not be renewing its contract with M&C Saatchi at the end of the month,” said Tom Dery, M&C Saatchi’s worldwide chairman.
“It’s hard to pick one reason why it’s happened,” said Dery. “We understand organizations change in style and structure and it may well reflect what’s happening within the ANZ.”
M&C Saatchi will continue to operate in Melbourne, according to Dery, with eight of the ten people who work on ANZ in Melbourne relocated to the Sydney office.
Jo Rozario is the managing director of the Melbourne office and ANZ was the office’s largest account.
Dery said the agency had enjoyed a lengthy, fruitful relationship with ANZ.
“Fourteen years is a long time in anybody’s language but it is a lifetime in advertising, especially for an agency to partner a blue chip client. In that time we’ve done some truly category-changing work for ANZ that we’re very proud of.”
M&C Saatchi will continue to operate in Melbourne, according to Dery, with eight of the ten people who work on ANZ in Melbourne relocated to the Sydney office.
Jo Rozario is the managing director of the Melbourne office and ANZ was the office’s largest account.
Dery said the agency had enjoyed a lengthy, fruitful relationship with ANZ.
“Fourteen years is a long time in anybody’s language but it is a lifetime in advertising, especially for an agency to partner a blue chip client. In that time we’ve done some truly category-changing work for ANZ that we’re very proud of.”
11 Comments
I note that the NBR failed to see the significance of what TBWA has done here. No surprises there though really. NBR’s ad/media section is hardly journalistic nirvana.
2.40 I don’t subscribe to nbr, so can you please elaborate on what TBWA has done?
Your right 2.40. Fastline is.
3.03pm look at the story on the CB Australian blog and read between the lines.
TBWA has pulled off a huge coup.
They havent actually won it yet, in NZ at least. It isn’t a done deal.
Why has there been no mention here on Sugar losing the BNZ business?
It was in the NBR days ago.
Sugar only lost the below the line business not the whole lot.
But its only a matter of time.
Indeed 7.33
Sugar are making an absolute mess of the brand.
The latest Plunket ad in the series is a shocker.
Best that BNZ move agencies as soon as they can.
Exit M&C from NZ? Isn’t that their last remaining well-paying client?
I’d prefer to read about this in fastline in three weeks.
Gux, M&C lost the account about a year and a half ago.