Greg Elisara lured from Renaissance to Barnes Catmur & Friends to head of digital role

Former digital head at Renaissance Greg Elisara has been lured to Barnes Catmur & Friends, as head of digital.

Says managing partner Daniel Barnes: “We’ve worked with a number of digital ‘Friends’ recently but the volume of digital work has increased to the extent that it made sense to have a dedicated resource within the agency. Initially Greg had a design background but over the last few years has been increasingly concerned with the business aspect of digital which we think is vital for someone in his role.”

Adds Paul Catmur: “Digital is part of what we do everyday, an additional channel that the whole agency appreciates and works with rather than treating as an alien life-force. We’ve brought Greg in to bolster our knowledge and to give us an internal production capability. He’s a great guy, though is obviously suffering from being shut in dark rooms for too long.”