Mojo wins Motorcorp New Zealand
Motorcorp Distributors Limited (MDL), the authorised importer / distributor of Jaguar,Land Rover, Range Rover, Renault, and Volvo in New Zealand have appointed Mojoand their media arm ZenithOptimedia to take care of the advertising and mediarequirements for all MDL brands.
Russell Reynolds, Executive Chairman of MDL, sees the appointment as a positive step inbuilding the profile of the brands and taking them to a new level in the localmarket.
“The automotive sector has been through a period of significant change in the lastfew years and this has created a new landscape for the industry as whole. Wewere looking for a partner that could work with us across our entire portfolioto realise the significant growth opportunities that exist for our brands andwe believe Mojo and ZenithOptimedia are the team to help us do just that.
“With the re-launch of Renault, a number of new Volvo and Jaguar models in themarket, and Land Rover involved as the Official Vehicle Supplier to the 2011Rugby World Cup we have some real opportunities to grow our brands and ourmarket share over the next year”, says Reynolds.
Robert Harvey, Group Managing Director, of Mojo & ZenithOptimedia New Zealand issimilarly excited about getting to work on such iconic automotive brands.
“We are absolutely thrilled that Motorcorp have selected Mojo and ZenithOptimediato partner them on their portfolio of marques. They are incredible brands withstrong heritage and we look forward to working with the MDL team to realisetheir potential in this market and drive business growth over the coming years.”
1 Comment
You’d have to seriously ask what’s the point relaunching Renault.
In a ultra competitive and clutter marketplace do we really need another also-ran car brand that isn’t going to offer anything mould breaking?
Put it to bed and concentrate on the brands you’ve already got.