Raydar Picks up Mercedes-Benz
Raydar has picked up another blue chip account in Mercedes-Benz New Zealand which will see it deliver both retail and brand focused advertising and marketing communications for the prestige automotive brand.
Raydar Managing Director Darryl McClay is delighted with the new account which comes hot on the heels of Raydar’s recent Pacific Blue appointment.
“We are thrilled to be working with Mercedes-Benz New Zealand. It is aniconic brand with a proud history of innovation and categoryleadership. We will be working closely with the Mercedes-Benz team andtheir national dealership network to deliver strong retail campaigns aswell as launching a range of exciting new models and innovativefeatures.”
Gavin Allen, General Manager Marketing, Mercedes-Benz Australia/Pacificsays he looks forward to working with the Raydar team to boost thevisibility of Mercedes-Benz in the New Zealand market.
“Raydar is a fitting choice for our requirements and we have beenimpressed with their adaptation and speed-to-market credentials.”
The move is part of a global alignment for the automotive brand underthe BBDO agency roster and will see Raydar working alongside ClemengerBBDO Melbourne to adapt and develop work for the New Zealand marketfrom Mercedes-Benz global materials.
While medium in size, Raydar’s mix of retail expertise and branddisciplines combined with a strong creative and account serviceresource, houses a client base including KFC, Pizza Hut, FrucorBeverages, Heinz Wattie’s, Kellogg’s, The Laminex Group, 100%, PacificBlue and now Mercedes-Benz.
“Our size, skill set and focus on results-driven marketingcommunication is proving to be particularly appealing to global brandsthat need a nimble agency with local market knowledge and expertise. Wewill continue to explore and develop this niche and evolve our offeringto our clients to meet the market opportunities,” says Mr McClay.
Work has already begun on the Mercedes-Benz account with the firstretail campaign already completed and various other projects underway.
2 Comments
What he said:
“Our size, skill set and focus on results-driven marketing communication is proving to be particularly appealing to global brands that need a nimble agency with local market knowledge and expertise. We will continue to explore and develop this niche and evolve our offering to our clients to meet the market opportunities.”
What he meant:
“That’s two pieces of Clemenger business that have come our way recently. I hope there will be more.”
Wasn’t Mercedes at Running With Scissors?