The ballet turns to Special Group

After a competitive pitch, the Royal New Zealand Ballet has appointed Special Group asits design and communications agency.

Special’sMichael Redwood says, “It’s a great fit for us. They are a genuinely worldclass and innovative creative company, and with American ballet superstar EthanStiefel arriving as Artistic Director later this year, it’s a really excitingtime to be working with them.”

RNZB’s general manager Amanda Skoog says the company is looking forward to working with Special. “They’ve got a knack for creating memorable campaigns, and our aim isalways to create memorable experiences. So we think it will be a fantastic and exciting partnership.”