Beer drinkers can now hold a piece of Aotearoa in their hand with Steinlager Pure app created by Publicis Mojo, Auckland and Shift, Auckland
CASE STUDY: Steinlager Pure is created using only pure ingredients from one pure source – New Zealand. Publicis Mojo, Auckland and Shift, Auckland needed a way to launch this beer to the world and show people wherever they are that when they’re drinking Steinlager Pure, they’re holding a piece of Aotearoa in their hand. So they gave them just that: walk into a bar in New York, Vancouver, London or Singapore, buy a Steinlager Pure, and you get a piece of New Zealand: a full square metre of untouched, native New Zealand forest secured in your name – and the chance to see it for real.
Credits:
MOJO
André Louis – Digital Strategist
Greg Wood – Digital Creative Director
Jeremy Clark – Art Director
Rochelle Ivanson – Senior Digital Producer
Brendon Eastlake – Production Manager
Luke Farmer – Account Director
Dominic Henshall – Account Director
Jen Hird – Senior Account Manager
SHIFT (Website and promo mechanics)
Ross Howard – Creative Director
Mark Zeman – Creative Director
Stuart Parker – Digital Strategist
Amanda Gada – Account Manager
Julia Eslick – Project Manager
Grant Clifton – Web Developer
Max Gilbert – Web Developer
Cato Johnson – Production
Andy Biggs – Flash Developer
Lelane Fourie – Interface Designer
Cactuslab (iPhone App)
Karl von Randow – iPhone Application
Touchpoint (Delivery Partner)
Touchpoint – International SMS provisioning
Photographer
Ross Brown
5 Comments
yeah – would be good if you got the credits right
Really like this piece of work, congrats on getting it away.
Nice work, really nice.
did steve also work on this?
If you like tri-nations, super 15, and other rugby games that are not in the world cup would you still be interested? Rugby World Cup 2011 contains none of these and only 5 modes. The world cup, single international tests, warm up tours, some international tests,, penalty shoot-outs, multi-player games, but only two people can participate. Half the teams don’t feature any of the current world class players, but faceless characters no one even knows. So in reality you getting half a world cup for full price. Of course, you can name the players through the games editor function, but with no faces to the characters, is that any fun?