Wrigley and DDB Sydney get fresh with launch of new TVC for Eclipse Intense mint
April 1 2011, 3:25 pm | | 5 Comments
Wrigleylaunched a new TVC on Sunday 27th March in Australia and New Zealand to announce their new ‘Intense’cool mint product in the Eclipse portfolio.
Created by DDB Sydney, theTVC highlights the ‘powerful fresh breath’ brand positioning to alignwith the release of Eclipse Intense, Wrigley’s strongest mint ever.
Set in the everyday world, the commercial shows a carpark attendanttrying to tell a driver how much he owes and in doing so makes thewindow go frosty in the process, all due to the powerful coolingexperience that the new ‘Intense’ flavour offers.
5 Comments
Exactly the same idea as the XXXmint campaign out of the UK….except of course, no where as good.
love this. funny.
Intensley bad post prod.
Macleans Ice whitening. Better. Years ago.
my favorite ad on tv at the moment