Communications agency The Church re-launches
The Churchre-launches on Monday 18 April and is set to make their mark on theindustry. The re-launch of The Church signifies a coming of age for theorganisation which, over the past 10 years, has evolved from a designagency to a design, advertising and communications agency with a focuson internal communications.
According to newly appointed CEOSimon Kozak (pictured below), The Church sees a clear gap in thecommunications market for an agency that understands the importance andimpact of internal culture on external brand values.
“We want to ensure our clients’ brands succeed in a socially connectedworld and think this success can only truly happen from the insideout,” says Kozak.
Playing to its strengths The Church is developing new products andservices to launch new-to-market internal and external offerings, whichwill allow clients to align and engage their staff with the externalvision they have for their brands.
“If culture and brand aren’t aligned, you risk disappointing yourcustomer and damaging your reputation, and because of social media andthe rise of mobile, it’s happening faster than ever before. We want ourclients’ culture and brands to be aligned, so they can benefit in termsof attracting the best customers and staff, “says Kozak.
This vision is showcased in recent employee branding work The Churchcarried out for long standing clients Gen-i and NZSO. re:connect, anonline alumni project The Church created for Telecom is another exampleof this new philosophy.
Earlier this year electrical retail giant HPM appointed The Church astheir agency. HPM join an ever increasing portfolio of clientsincluding Ministry of Health, Winstones, Gen-i, NZSO,PricewaterhouseCoopers, Chapman Tripp, Auckland District Health Board,Veda Advantage, Pernod Ricard Brands and ALAC.
To accommodate its impressive growth The Church has recruited accountdirector Tom Baloghy and account executive Kate Swift, both of whombring considerable digital and mobile experience to the team. This ishot on the heels of opening an office in Sydney, which is currentlyrecruiting staff.

3 Comments
Sounds like their trying to repackage what is traditionally termed as “Employer Branding”. Been done before lads.
Laughable attempt at establishing a point of difference.
Hope clients aren’t as stupid as the Church are hoping they’ll be.
Kozak’s latest reinvention. How long will this one last?
@8:08. Clients lap this stuff up. Cut the TV budget, guys – we’re making a BRAND VALUES DOCUMENT!