Disappointment for NZ at D&AD: Colenso scores three in-book; Saatchi’s, DDB score one apiece

The first Nominations and In-Book results are starting to come through from D&AD in London, which has now finished judging.

New Zealand has had a disappointing year, with only five selected in-book. Colenso BBDO has three and Saatchi & Saatchi and DDB had one apiece.

In contrast, Australia has scored four nominations and 22 in-book. Nominated work can go on to win a Yellow Pencil or Black Pencil, which will be announced at the D&AD Awards in London on June 16.

You can view this year’s In Book winners and Nominations at: dandad.org. This year D&AD has also published the shortlists. That’s the work that survived the first couple of judging rounds, but was not quite awarded. D&AD has also published interviews with many of the judges on the Learning section of the site. Have a look at these to gain an insight into the judging process.

Pencil winners will be announced on Thursday 16 June at the D&AD Awards Night in London. CLICK HERE to find out more or to be part of the celebration visit.

The following is the work accepted Nominated and In Book from Australia and New Zealand:

TV & Cinema Advertising

Nominated:

Title: Slo Mo

Client: Fosters

Brand: Carlton Draught

Agency: Clemenger BBDO Melbourne

Nation: Australia

In Book:

Title: Cry

Client: CUB

Brand: VB

Agency: Droga5 Australia

Nation: Australia

Title: Ripple Effect

Client: Transport Accident Commission

Brand: Speed

Agency: Grey Group Melbourne

Nation: Australia

Direct Integrated Campaigns

Nominated:

Title: Country Australia Border Security – Nothing Soft Gets In

Client: Toyota Motor Corporation

Brand: Toyota 4WD Range

Agency: Saatchi & Saatchi Sydney

Nation: Australia

In Book:

Title: Dated Pillows

Client: Pacific Brands

Brand: Tontine

Agency: Happy Soldiers

Nation: Australia

Title: On the Card

Client: Virgin Money

Brand: Virgin

Agency: Happy Soldiers

Nation: Australia

Title: Support Scent

Client: Guide Dogs Australia

Brand: Guide Dogs Australia

Agency: Clemenger BBDO Melbourne

Nation: Australia

Title: Yellow Chocolate

Client: Yellow Pages NZ

Brand: Yellow

Agency: Colenso BBDO

Nation: New Zealand

Direct Response/Digital

In Book:

Title: Profile Interventions

Client: CUB

Brand: VB

Agency: Droga5 Australia

Nation: Australia

Direct Response/TV & Cinema Advertising

In Book:

Title: The Guide Dogs Interviews

Client: Guide Dogs NSW/ACT

Brand: Guide Dogs NSW/ACT

Agency: Three Drunk Monkeys

Nation: Australia

Integrated

In Book:

Title: Beer Economy

Client: Lion Nathan Australia

Brand: Tooheys New

Agency: Saatchi & Saatchi Sydney

Nation: Australia

Title: Support Scent

Client: Australian Guide Dogs

Brand: Support Scent

Agency: Clemenger BBDO Melbourne

Nation: Australia

Title: Yellow Chocolate

Client: Yellow Pages NZ

Brand: Yellow

Agency: Colenso BBDO

Nation: New Zealand

Press Advertising Campaigns

In Book:

Title: Execution / Beating / Rebels

Client: Amnesty International

Brand: Amnesty International

Agency: Colenso BBDO

Nation: New Zealand

Radio Advertising

In Book:

Title: Hoarse Whisper

Client: Chemmart Pharmacy

Brand: Chemmart Pharmacy

Agency: JWT Melbourne

Nation: Australia

Title: Van Gogh / Rothko / Pollock

Client: SKY Television

Brand: Arts Channel

Agency: DDB Group New Zealand

Nation: New Zealand

Magazine and Newspaper Design

In Book:

Title: Chef’s Special Spring 2010 / Chef’s Special
Summer 2010 / Chef’s Special Winter 2010

Client: Meat and Livestock Australia

Brand: Meat and Livestock Australia

Agency: Mash Design

Nation: Australia

Writing for Film Advertising

In Book:

Title: Honk If You’re Human

Client: BBC Knowledge

Brand: BBC Knowledge

Agency: Three Drunk Monkeys

Nation: Australia

Title: Lambassador 2010

Client: Meat & Livestock Australia

Brand: Lamb

Agency: BMF

Nation: Australia

Title: Writer’s Block

Client: Melbourne Writers Festival

Brand: 2010 Melbourne Writers Festival

Agency: JWT Melbourne

Nation: Australia

Writing for Press & Poster Advertising

In Book:

Title: A Little Knowledge Goes a Long Way – Africa

Client: BBC Knowledge

Brand: BBC Knowledge

Agency: Three Drunk Monkeys

Nation: Australia

Title: Boxer / Family Man / Karate

Client: Alliance Francais

Brand: French Film Festival

Agency: George Patterson Y&R

Nation: Australia

Cinematography for Film Advertising

In Book:

Title: Ride

Client: Coca Cola

Brand: Coke Burn

Agency: Exit Films Melboune

Nation: Australia

Moving Image (Graphic Design)

In Book:

Title: Signs

Client: Sydney Writers Festival

Brand: Sydney Writers Festival

Agency: Saatchi & Saatchi Sydney

Nation: Australia

Catalogues & Brochures

Nominated:

Title: This Year I Will Try Not To

Client: Elliott Scott & Christopher Doyle

Brand: Elliott Scott & Christopher Doyle

Agency: Christopher Doyle

Nation: Australia

Point of Sale (Graphic Design)

In Book:

Title: Pick One

Client: Breast Cancer Research Trust

Brand: Breast Cancer Research Trust

Agency: Saatchi & Saatchi

Nation: New Zealand

Wayfinding & Environmental Graphics

In Book:

Title: A Rubbish Idea

Client: Heart of the City

Brand: Heart of the City

Agency: Colenso BBDO

Nation: New Zealand

Title: Falls Creek Wayfinding and Signage

Client: Falls Creek Resort Management

Brand: Falls Creek Resort

Agency: Buro North

Nation: Australia

Photography for Press & Poster Advertising

In Book:

Title: Flame / Snow / Skate

Client: The Coca-Cola Company

Brand: Burn Energy Drink

Photographer: Ben Stockle

Agency: Publicis Mojo

Nation: Australia

Title: The Planet’s Voice – Icefield

Client: WWF

Brand: WWF

Photographer: Simon Harsent

Agency: Leo Burnett Sydney

Nation: Australia