DDB swims off with Newspaper Ad of the Month
DDBhas won the NAB’s April Newspaper Ad of the Month with a powerful watersafety message for the Coastguard. M&C Saatchi’s latest ad in itsseries for Warehouse Stationery ‘Spilt Coffee’ received a HighlyCommended acknowledgment.
The April Ad of the Month judges wereTony Clewett – DraftFCB, Richard Loseby – Ogilvy and Crispin Schuberth- Barnes Catmur & Friends.
Commenting on the winning ad the judges said “…it ran prior to one ofworst weather days so very pertinent timing. The haunting nature of themessage lent itself to newspapers’ brooding newsprint imagery.”
Credits for April’s winning ad are:
Client – Christine Haru, New Zealand Coastguard
Agency – DDB
Executive Creative Director – Toby Talbot
Creative Director – Regan Grafton
Head of Art – Dave Brady
Creatives – Rory McKechnie, Damian Galvin, Lisa Fedyszyn, Jonno McMahon
Retoucher – Gordon Moir
Managing Partner – Scott Wallace
Account Manager – Nisa Solipo
DDB’s creative team will receive $250 cash with the ad sponsored by theNAB into the 2012 Axis Awards. The ad also appears in the “What’s New”section of AdMedia and becomes a Finalist in the 2011 $10,000 NewspaperAd of Year competition. Any ad that’s run in any newspaper around thecountry is eligible to enter the competition. Email for more competition details.
5 Comments
Great ad. Choppy retouching.
Great job Gordy. The painterly skills of an old master.
Looks great. What’s with the boom-tish line?
it’s actually boom-pish 1.14
Almost as good as his tipping skills in the fantasy league.