DDB Auckland launch new campaign for Volkswagen
May 3 2011, 7:11 pm | | 9 Comments
In New Zealand, Volkswagen are seen as premium European cars, and arethought to be too expensive by many new car buyers. Volkswagen wantedto change that perception, they reduced the cost of their cars acrossthe range, making a Volkswagen even more affordable.
DDB Auckland were briefed byVolkswagen to create a campaign that highlights the price and value ofa new Volkswagen.
9 Comments
Lovely. Simple and nicely written.
It’s highlighted the price alright. It’s made me think it’s pretty bloody expensive.
Surely no reason for a pompous english VO on this one? Was it a bulk deal with the ANZ guy who lives in my world but ISDNs from UK? Flippin heck.
7.02 – That’s cheap. And obviously what you make a year. Great ad.
nice – much better than toyotas current retail radio and tv – since when did Toyota think it was acceptable to shout at me like that?
lovely work. JH
This’ll really increase sales.
Mitsubishis new brand ads are a tad more appealing that this….
http://www.youtube.com/watch?v=QdxGY8jqrtY
C.H.
In fact, the 2nd ad is even more of a crack up
http://www.youtube.com/watch?v=Q-uSmi2Eclc