Saatchi & Saatchi launches new print and online campaign for New Zealand Army
Saatchi & Saatchi NZ has launched a new campaign to attract the next generation of officers into the NZ Army, by bringing to life the unique leadership skills that officer training provides.
Unlike leaders in a civilian environment, NZ Army officers need to bring their skills to bear in the toughest conditions imaginable – be it a humanitarian, peace-keeping or combat situation.
What we see on the news, they see face to face. Both the intensity ofthe officer experience, and the level of responsibility that comes withit, are brought to life in immediate and powerful visuals in printmedia – while online executions lead to an interactive landing pagewhere candidates see a typical landscape through the eyes of an officer- and get to see what a leader sees.
Credits:
Client: NZ Army
Creative Team: Scott Henderson & Phil Hickes
Digital Designer: Yudisht Rajkoomar
Digital Producer: Linda Krug
Account Team: Felicity Drader & Claire Dooney
9 Comments
if you look up you’ll see a bloody big missile coming towards you and that job with yr dad won’t look all that bad anymore…
What am I meant to be doing in this online game??? Spot three obvious glowing things??? Well fucking send me to Iraq then.
What a waste of bandwidth
When I see cross hairs, I want to blow shit up. Fail. The captcha on this blog is harder than this shit.
Super weak concept but they do stand out amongst the rubbish when you see them as outdoor posters.
I saw these on Khyber Pass yesterday. I was along side them waiting in traffic. I saw the eye and that was about it. Far too small and detailed to work for a street poster, in my opinion. Ok for a print ad though.
Until fairly recently, this client was producing award winning work. But this stuff looks like a white flag.
Account service must be magic…hard to believe the client is still there for the creative.
Creative isn’t bad. Better than average. Could be better. Let’s hope the new ecd will add a bit of quality control!