Former Saatchi NZ creative Matthew Ryan’s 4th Amendment Wear idea set for long award run

Publicis Mojo Sydney creative Matthew Ryan, ex Saatchi & Saatchi New Zealand, is the co-creator of 4th Amendment Wear, underwear with metallic messages for Transportation Security Administration screeners at airports.

The underwear encourages people to think more about their constitutional rights and make a statement without harassing TSA employees.

4th Amendment Wear is specifically designed to broadcast messages to TSA X-ray officers just when they are peeking at your privates.

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The campaign will take the top prize at the Art Directors Club of NY (Grand Prix for Good) The Designism Award, which will be given Tuesday night May 10 in New York as part of the organization’s 90th annual awards ceremony.

Ryan told CB:“4th Amendment Wear has been an amazing learning experience from inventing the metallic Ink formula with backscatter scanner technicians, professors and printing specialists, to designing the product line and forming a company to produce the Metallic Ink-Printed Underclothes… It showed me that anything’s possible when you’ve got an Idea you personally believe in.”

“We were the first product to ever be designed and tested to specifically appear in shape and letter form under backscatter scanning machines. The clothes are designed as a silent protest against the new reality of being searched to the point where we’re basically naked.”

Before joining Mojo Sydney last month, Ryan had stints in the US at Crispin Porter + Bogusky in Boulder and Goodby, Silverstein & Partners in San Francisco. He started his career at Leo Burnett, Sydney and went on to Saatchi & Saatchi New Zealand.

4th Amendment Wear

Illustrator- Matthew Ryan