This time it’s the NZ Coastguard asking for help via print campaign created by DDB New Zealand
May 14 2011, 2:57 am | | 1 Comment
New Zealand Coastguard volunteers work 365 days a year, saving lives on NZ seas. But as they rely on donations for funding, this month Coastguard turns the tables by asking for help from the very people whose lives they save. Their cry for help went out via a DDB New Zealand print campaign, in the lead up to Coastguard’s MayDay Appeal week.
1 Comment
Been done before, see Oz link.