DraftFCB wins Maritime NZ’s new campaign

DraftFCB has been appointed to handle a new campaign for Maritime New Zealand after a four-way pitch for the business.

The agency is tasked with planning and implementing a creative and media approach to help encourage New Zealand boaties to adopt safe boating practices.

“DraftFCB were selected because of their expertise and track record in creating behaviour change in the New Zealand market,” says Sian Routledge, manager education and communications, Maritime New Zealand.  “We will be working with them to convince recreational boaties to adopt safe boating practices, including carrying and wearing life jackets.”  

The account will be led by Paul Irwin, business director, DraftFCB and Donna Baylis, account director.

“We’re looking forward to making a difference to the safety of New Zealanders on the water, especially as we have many enthusiastic New Zealand boaties at DraftFCB,” says Brian van den Hurk, managing director- social change, DraftFCB.

The campaign will be developed over the coming months and will be in market during spring.