Sugar, Auckland promotes BNZ Literary Award via Live Writing Projection in Aotea Square
May 23 2011, 11:52 pm | | 12 Comments
It was a dark and stormy night when Aotea Square, Auckland came to life as prose. The scene became the inspiration for hundreds of story starters, with onlookers woven into the narrative.
With each opening line projected on an epic scale, agency Sugar, Auckland encouraged people to find their perfect start and enter their story in the BNZ Literary Awards.
12 Comments
I Love this. Good work guys.
Hundreds? yeah right. Ever heard of fishing where the fish are? Just saying.
YES.
Shot Jono and Rob. Who filmed it, looks good?
good idea fellas
There was a graduation, a comedy show and two theatre shows in/around the square that night. Got a list of nearly 300 starts after 5 excruciating hours of live writing, so shut yer hole, lame blog dude. Nobody likes you.
@11.00: Shot by Sean @ Eyeball Moving Image
Awesome
I really like it. At least it’s better than anything Colenso have done recently. Ooops not supposed to say that, am I? Their 5 remaining creatives might come after me.
9.21 YOU ARE A DICK. Quit hating.
good stuff boys
great work guys. well written and filmed.
This is what you have to do when the real campaign work is so lame. Good stuff.
I liked it, looks hard to pull off, well done