Postponed by Christchurch earthquake Toyota FJ Cruiser’s ‘Top to bottom off road’ campaign is back on and going strong
After being postponed due the Christchurch earthquake the quest to “get from the top to the bottom of New Zealand…off road’, is back on.
Marc Ellis and the road crew kicked off again on Sunday and after a week of weather bombs, over-flowing rivers and mud they are now in the middle of the Molesworth Station in Marlborough.
Neeraj Lala, general manager of marketing said “People have been so fantastic helping Marc find his way South, both offline and online. So far we have had over 400,000 visitors to the site, 7,000+ following on Facebook, 60,000+ on You Tube and still growing. It’s just great to be celebrating the 60th anniversary of Land Cruiser by getting out in the country seeing our customers”.
Credits:
Communications agency: Saatchi & Saatchi NZ.
Digital agency: Aim Proximity Wellington
Production company: Leftfield
Media agency: Starcom
PR agency: Wright Communications
Radio Partner: TRN
Broadcast partner: TVNZ