Sanitarium releases new Weetbix TVC featuring the All Blacks via Saatchi & Saatchi New Zealand
May 31 2011, 2:35 pm | | 11 Comments
Nothing stops a Weet-Bix kid from reaching their dreams. All it takes is ambition, dedication and a lot of hard work. Or, in the case of this latest spot from Saatchi & Saatchi New Zealand, just a little bit of masking tape and some imagination.

11 Comments
The Snickers’ Betty White ad, done for Weetbix with kids.
5:10 is spot on…
Why PR this dog?
Betty White?
Completely different insight mate.
Really really nice.
Great casting.
Hmmm, I do remember a certain Telecom ad that was almost exactly the same as another foreign Telco ad from Saatchi. Another coincidence? Would make a great Tui ad.
Yeah it’s quite a nice ad. I agree, it does remind me of the Betty White ad. But I like it. Anonymous 2.45 (aka Saatchis Creative) is taking the compliments too far though.
Great casting? Oh yes golden brown maoris are a nice aesthetic aren’t they ad people?
Come on guys, it’s nothing like the Snickers ads.
It’s like this ad: http://www.youtube.com/watch?v=PSYhvxwvT8w
Quite good I reckon, nice.
don’t get it. How does makebelive relate to the product? Ok, so they’ve spent loads on a sponsorship, but so what? What has it told me about weetbix? Nothing.
Holy crap June 2, 2011 2:46 PM, how right you are!!! Seriously!