Shine appointed new agency for Stuff.co.nz
The fast growing independent agency Shine has been appointed to help steer Stuff.co.nz’s strategic direction.
Stuff.co.nz marketing manager, Phillipa Cameron, says Shine demonstrated the ethos they were looking for in an agency, which will influence stuff.co.nz’s marketing strategy from product development through to consumer communications.
Says Cameron: “As stuff.co.nz continues to enhance its use of social media and develop emerging technology across apps, tablet and mobile news, we knew a boutique agency like Shine would be the right fit. Shine brings the nimbleness required for the quickly changing digital landscape, yet also has strong strategic skills that have helped build new brands like Mammoth Yoghurt into significant successes.”
The account will be led by Shine co-owner and founder Simon Curran who says he’s excited to be working on such a dynamic brand with lots of room for innovative thinking and ideas.