Colenso BBDO wins New Zealand’s only Bronze Lion at the Cannes Promo + Activation Lions
June 21 2011, 8:43 am | | 2 Comments
Colenso BBDO, Auckland won New Zealand’s only metal at the Promo + Activation Lions awarded tonight in Cannes, a Bronze Lion for their Wespac ‘Impulse Saver’. concept.
The Grand Prix went to BV McCann Erickson, Bucharest for their ‘American Rom’ entry for Kandia Dulce.
Of the 2,125 entries submitted in the Promo & Activation category, a 33% increase versus last year, 175 were shortlisted from which 55 were selected as winners by the international jury led by Warren Brown, Creative Founder of BMF Australia.
Along with the Grand Prix a further 5 gold, 17 silver and 32 bronze lions were also awarded.
VIEW THE WINNERS:
2 Comments
Bronze? It’s better than that. Tough year, I reckon.
Better than that? For a concept pulled from Rory Sutherlands 2009 TED speech (down to the look) it was pretty lucky to get Bronze.