Colenso wins one of five Lions at the inaugural Effectiveness Lions for TVNZ ‘The Pacific’
June 26 2011, 7:39 am | | 4 Comments
Only five entries won a Lion at the inaugural Effectiveness LIons, including TVNZ ‘The Pacific’ via Colenso BBDO, Auckland.
The Grand Prix was awarded to AMV/BBDO London for its Walkers ‘Sandwich’ campaign.
The multi-channel ‘Sandwich’ saw off ‘Old Spice The Man Your Man Could Smell Like’ and ‘Mac vs PC’ to claim the top prize.
VIEW THE WINNERS:
4 Comments
Must have been hard to down vote with Herman in the room!
How was the creative effectiveness measured for this campaign?
I saw the launch eposide ratings and remember thinking to myself that TVNZ must of spent a shit load on this campaign and the ratings were average (by TVNZ standards).
Don’t get me wrong, I loved the creative, I just dont think the campaign performed in terms of ratings
Colenso just spin everything. It didn’t perform well, but that’s not what’s important to them.
hey – for a company that scammed fake ‘reality’ talent for a makebelieve yellow chocolate bar, winning an erzatz effectiveness award offered by a creative competition trying to justify the colossal waste of money it represents is a perfect fit. Good on them, but I doubt they’d stand a snowball’s chance at the UK IPA effectiveness awards. hats off though