Tourism Fiji taunts kiwis with temperature controlled outdoor campaign via Barnes Catmur
July 25 2011, 10:56 am | | 5 Comments
It’s the middle of the winter in New Zealand, so to keep Fiji top of mind Barnes Catmur cruelly installed a number of Adshels and a billboard in key locations in the main cities. The temperature was changed daily to taunt chilly Kiwis.
5 Comments
I saw the billboard up on Ponsonby Road, and I must say that it both caught my eye and got me day-dreaming about a holiday in Fiji. So, job done really.
yes, I did the same. Standing there in the cold, and rain…
Did get me thinking, -as the punters will too.
I love it. The sheer mischief, (bordering on evil), makes me smile on a stormy day.
Good
Another good billboard from BC&F. God I hate them.