.99 Kelly Tarlton’s Underwater World wins July NAB Newspaper Ad of the Month
.99’s Predator and Prey Babushka doll concept for Kelly Tarlton’s Underwater World has won the July NAB Newspaper Advertisement of the Month, with Saatchi & Saatchi’s Women’s Refuge Trade Me ad receiving an Honourable Mention.
July Ad of the Month judges were, Craig Farndale – WhybinTBWA and Justin Wood – .99, who abstained from the July winning choice. Commenting on the Kelly Tarlton work, Craig Farndale said “a return to form from Kelly Tarlton!”
The judges praised Saatchi’s work for its clever interaction between online and print with an arresting and simply executed idea.
Credits for July’s winning ad are:
Client: Catherine McLaughlin, Kelly Tarlton’s Underwater World.
Agency: .99
Executive Creative Director: Craig Whitehead
Creative Director: Paul Hankinson
Creatives: Will Chang, Damon Maddison, Warren Friend & Justin Wood.
Photographer: Simeon Patience
Retouching: Barry Melville
Account Manager: Meredith MacLean
Credits for Saatchi’s Honourable Mention ad are:
Client: Janet Bagshaw – Women’s Refuge
Agency: Saatchi & Saatchi
Executive Creative Director: Antonio Navas
Associate Creative Director: Scott Henderson
Copywriter: Phil Hickes
Group Account Director: Dawn Marrs
Media: Starcom – Desiree Hales General Manager
.99’s creative team receive $250 with the ad sponsored by the NAB into the 2012 Axis Awards. The ad also appears in the “What’s New” section of AdMedia and becomes a Finalist in the 2011/12 $10,000 Newspaper Ad of Year competition. Any ad that’s run in any newspaper around the country is eligible to enter.