Barnes Catmur and Friends’ NZ Pure lager airport billboard welcomes visitors to the Heineken RWC
August 4 2011, 3:09 pm | | 13 Comments
Visitors to Auckland Airport for the Heineken sponsored Rugby World Cup will be met with a billboard for NZ Pure lager, created by Barnes, Catmur and Friends, Auckland for Boundary Road Brewery.
Agency: Barnes, Catmur & Friends
ECD: Paul Catmur
ECD: Daniel Barnes
Art Director: Crispin Schuberth
Account Director: Sally Willis
Copywriter: Brent Carlyle
Media: Katrina Reinsfield
Client: Adam Maxwell
Client: Ben Shaw
13 Comments
Very nice.
We like.
I can’t wait to pay $9 for a 300ml Dutch beer that’s brewed in South Auckland whilst listening to dreary old Dave Dobbyn singing bloody ‘Welcome Home’.
Therefore, this ad is approved.
Shame the ad’s better than the beer
Fail-idea average-but more importantly the beer is bland and derivative-tasting notes bloggers?
Clever and simple. Like. Well done BC&F.
@ 10:14 Fail-sentence-too many – hyphens. Doesn’t make-sense -sorry-
Witty ad, but keep the tourists away from NZ Pure!!! Probably the most flavourless of all the NZ lagers.
Nice ad. Pure Cider is possibly better than the beer though.
A billboard at the airport referring to the RWC (like so many others going around). I don’t think this is worth trying to PR.
nice enough. get over it haters.
@3:10 When you have finished with the arse periscope, please show us how it is done and PR some of your genius…we’re waiting…
Nice headline. Very relevant placement. Makes a good point without being preachy.
Yes, it is a bit of a stretch comparing that insipid swill with a real world-beating beer like Heineken, but the creatives can’t be blamed for the product. And sometimes just pretending to be a good beer will make people believe it is even if it does taste like gym socks. Just look at Stella Artois.
oh come on… like everything from BCF, an ok ad, from an ok agency with an ok client list.