So that’s where Bear Grylls lives: new ambient work for Prime TV’s Man Vs Wild via DraftFCB
August 5 2011, 12:52 pm | | 9 Comments
In the TV series Man Vs Wild, host Bear Grylls often finds himself precariously placed. Here we find his campsite along with a couple of hungry cats at Auckland Zoo’s cheetah enclosure. New work via DraftFCB, Auckland.
9 Comments
A fun piece of work and likely to go down well with the 5 people a day visiting Auckland Zoo in the middle of winter.
1.01 Groan.
Man vs Bland.
I don’t know how many people Draft think are going to see that…but of course they don’t care.
Someone drinking their own piss would have been better.
Seems clever and meritorious.
Complete waste of Money, people that go to the ZOO (young families and tourists) are totally different to the Man vs Wild audience. Poo’s vs Wee’s idea.
It’s okay. I think if the new series had an African theme, this type of idea would have packed a little more punch.
It would work better as a print ad or a photo series that could viral on-line.
Does Draft do digital or they mainly focusing these days on park bench, bumper sticker media and playground jungle gym ads these days.
What absolute drop kicks.