NZ Police launches post-Christchurch ambient recruitment campaign via M&C Saatchi, Auckland
This post-Christchurch earthquake campaign via M&C Saatchi, Auckland encourages young Kiwis who want to make a difference to consider becoming a cop.
The work shows real experiences of police officers as stencils on walls near where the events took place. Street artist, Otis Frizzell, stenciled images that incorporated wall angles, rubble, existing dripmarks and a shadow figure rigged to a light, to help bring them to life. Pieces were installed in Auckland, Wellington and Christchurch.
Adshel posters of the stencils included QR codes that not only linked to videos of the officers telling their stories, but also doubled as a map, so viewers could see the location of the artwork. The campaign is supported by online banners which link to relevant video footage.
To view the video footage, or to ditch your career in advertising, visit newcops.co.nz
Agency: M&C Saatchi, New Zealand
Client: NZ Police
Client Contact: Campbell Moore
Executive Creative Director: Dave KIng
Art Directors: James Bowman, Rene Van Wonderen
Writer: Nicci Doak
Account Team: Christina Mossaidis, Lizzie Yates
Producer: Nick Barnes
Artist: Otis Frizzell
24 Comments
Is it OK to say “Banksy”?
Limp at best
It’s okay to say, “Banksy”
Let’s all say “Banksy”.
Nice work Nicci!
quite nice work for a very real client
James “Banksy” Bowman- complete rip off.
This will be tagged over within 24 hours.
Glad you guys have picked up on the irony of the NZ Police creating street art reminiscent of Banksy’s police images. This has created brilliant public discussion as we had hoped. And yup, they were tagged over – as expected – which created more conversation.
Plagiarism and graphiti used to prompt the NZ Police, that’s not realistic at all – Drink driving, gang rape and general incompetence would have been more appropriate…..
You criticise a lack of realism then suggest the NZ Police do ads featuring officers indulging in gang rape, drunk driving and making admissions of general incompetence?
To be fair it would make a good rugby league campaign.
So it’s ok for Police to create wall stencils to advertise but not an ‘artist’ who creates for the benefit of all?
If irony and a reference to Banksy was the point of this campaign it doesn’t have a fucking chance of connecting with potential police recruits.
That Nick Barnes guy is Hottt
2.18 – you’re a fuckwit.
If it can get a bunch of advertising wankers talking about it, the public talking about it, and street hoods taking time out of their precious thug life to tag over it – job done. Because guess what? All eyes are on this campaign – including those who want to be cops (God bless them).
Nice one Ren and friend.
Police recruitment ads in dark allies.
Target audience = junkies, taggers, prostitutes, car thieves, drug dealers and so on.
Wanksy.
Perez Hiltion has picked this up, and the comments from anon bloggers there are informed, interesting, critical and praising. It’s a sad day when Perez Hilton followers can be more mature than the so called creative community of NZ.
Thank you 11:32 aka James.
Doesn’t make the ads better.
So shit….
Of the hundreds of international sites covering this campaign, this one made me laugh. Obviously they don’t know that M&C Auckland is not quite M&C London.
http://www.bonafidezine.com/zealand-police-sic-bite-banksys-style/
3 yrs ago
http://www.advertolog.com/sbs/print-outdoor/corner-stand-off-11090105/
tee hee
http://26.media.tumblr.com/tumblr_lhjoz7uR8x1qz6f9yo1_500.jpg
That is so stupid, why would Otis Frizzell do art to help the police? Does he not remember being chased by the fascists?
I agree drink driving, gang rape and general incompetence would have been more appropriate along with brutality. FTP
Peace to real people