Sovereign claims life is about choice in new campaign via Whybin\TBWA and Tequila\
August 9 2011, 5:52 am | | 9 Comments
Sovereign’s new brand campaign, via agency Whybin\TBWA and Tequila\, Auckland, aims to show that life is about choice.
Andy Blood – Whybin\TBWA Group ECD
Tracey Lee – Whybin\TBWA Planning Director
Julie Maciver – Whybin\TBWA Planner
Connan James – Whybin\TBWA Creative Director
Craig Farndale – Whybin\TBWA Creative Director
Marg Slater – Whybin\TBWA TV Producer
Ross Howard – Tequila\ Creative Director
Sarah Crosswell – Tequila\ Executive Producer
Jessica Neale – Tequila\ Art Director
Hsichen Hsieh – Tequila\ Flash Developer
Simon Betton – Tequila\ Front end Developer
Ryan Sproull – Tequila\ Digital Strategist
Chris Clark – Exposure Director
Yolande Dewey – Exposure Producer
9 Comments
SNAP! I recently watched Trainspotting too.
no.
that can’t be your line.
no.
is the idea behind the massive credit list of 14 to spread the blame as much as possible?
You never hear from TBWA except when they pipe up occasionally with a shitty idea. Then they expect a pat on the back after they PR it on Campaign Brief.
Not sure about the soundtrack… I reckon something from Iggy Pop would have been cool.
the graphics were a nice opportunity missed…
they’re a bit… meh.
im just saying..
I actually quite like it.
Just saying.
Yeah,
This is great!
I’m just saying too.
Sorry, its dull and unimaginative.