M&C Saatchi New Zealand joins forces with NZ Fire Service for personal print campaign
August 11 2011, 5:49 pm | | No Comments
Fire strikes randomly. No-one ever expects it. So M&C Saatchi New Zealand designed ads for the NZ Fire Service to do the same.
Each one ‘struck’ a single person. Paul. Or Nicola. Or Marama. Then they explained the chances of a fire occurring tonight were higher than the chances of their name coming up on the ad.
So if one happened, and the chance of the other happening is more likely, they’d better install a smoke alarm. Pronto.
Agency: M&C Saatchi New Zealand
Client: NZ Fire Service
Executive creative director: Dave King
Copywriter: Nicci Doak
Art director: Rene Van Wonderen
Studio manager: Woody
Account team: Christina Mossaidis, Lizzie Yates
Client contact: Scott Sargentina