It’s Absolut Fashion Week in NZ backed by ad campaign via Whybin\TBWA\Tequila, Auckland
August 12 2011, 12:20 pm | | 6 Comments
Whybin\TBWA\Tequila, Auckland has created a campaign for Absolut in support of both New Zealand Fashion Week 2011 and three leading Kiwi designers.
Inspired by each of the designers and created by Absolut, the three Absolut Fashion cocktails will also be served in participating bars across New Zealand, until 15 September.
In addition to the advertising campaign, consumers are given the chance to win a trip for two to Milan, the world’s ultimate fashion capital, when they purchase Absolut from participating retailers or bars.
6 Comments
wow!…………..
Sharing an execution of some one else’s campaign…
Even when it’s unsurprising?
Why PR this?
is this what the bottom of the barrel looks like ?
How this is a campaign? When the poster doesn’t even mention the designer cocktails, or the competition to win a trip to Milan? Where’s the web address?
There aren’t enough Absolut executions already.
Why is this good? What utter rubbish.
This is nice. Good to see ABSOLUT doing local work. I used to work on this in Sydney a couple of years and it was a tough client…
Worst I have seen from ABSOLUT.
Looks like we should be back in the old world crisis of GFC!
No inspiration to move forward into a new world… of colour, design and talent!
Dull colours, dull mood, dust that needs swept up from old maids…
Doesn’t even give details of Fashion Show or dates!
Hell this didn’t inspire me at all.