DDB New Zealand launches ‘Just Because’ tv campaign to celebrate McDonald’s Kiwi range
August 19 2011, 12:01 pm | | 2 Comments
To launch McDonald’s new Kiwi product range, DDB has created ads that celebrate some of the qualities that make Kiwis unique and highlight how McDonald’s have tailored their new range just for them.
The campaign plays off the expression ‘Just because’ which captures the Kiwi spirit. Real McDonald’s crew feature in the ads.
2 Comments
At first I was like, “I am totally going to say something witty and negative about these ads!”
Then I was like, “Wait, did he say FROZEN L&P?”
So then I was like, “Damn. They worked.”
At first I was like, “I am totally going to say something witty and positive about these ads!”
Then I was like, “Wait, did he say, just because?”
So then I was like, “Damn. They’re actually rubbish.”