Kiwibank Green Ops: The Official Tralier
August 24 2011, 10:53 am | | 2 Comments
Last week Ogilvy New Zealand created an elite team within Kiwibank whose mission it is to help rescue customers from bad banking experiences.
Now CB Bloggers can view the official trailer.
2 Comments
Can anyone have a stab at what the whole Kiwibank Green Ops interactive You Tube production would have cost?
– The youtube custom channels run 80k of media spend
– The digital work to put them together is around 25k which means about 300k in agency land.
– The god awful, badly shot, terribly scripted and cheaply cast video work was probably ~6 million dollars.