Ogilvy NZ comforts those waiting by the phone
August 24 2011, 4:21 pm | | 6 Comments
The day after the biggest announcement in the New Zealand rugby calendar, Rebel Sport ran this national newspaper ad to reassure All Blacks and the public alike, that they could still purchase the All Blacks replica jersey at the reduced price of $149.50.
Credits:
Client: Rebel Sport
Group Marketing Manager: Tanya Laurence
Agency: Ogilvy New Zealand
Executive Creative Director: Damon O’Leary
CDs: Dave Nash, Graham Dolan
Copywriters: Gaelyn Churchill, Damon O’Leary
Art directors: Gaelyn Churchill, Dave Nash
Production: Gary Butcher
Group Account Director: Sandra Daniel
Media Director: Susan Browne
6 Comments
oh dear. why would you put this up here?
Because making topical ads is a creative and business bonus nonny. You nonny.
This one’s a double topical whammy FP which is better than not doing it.
Agree it’s topical. Don’t agree with needing all seven creatives.
Who’s Granhm?
@1:51AM – There are only four creatives listed, and three of them are Creative Directors. The chances are Gaelyn had the idea, took it to Dave and Graham who loved it, so they took it to Damon who changed one word.
But don’t worry, you’ll understand how all of this works when you’re out of Ad School.
After the weekend you boys would be shitting yourselves!! The Blacks played like crap, not looking good!!