NZ Lotteries promotes life-changing ‘Big Wednesday’ in new spot via DDB New Zealand
Winning Big Wednesday will see you living large on Thursday. And in this campaign DDB Group New Zealand brings the idea to life through a split screen technique, where on the left we see our man going about his usual Wednesday, and on the right his life has changed forever.
Client: NZ Lotteries
Agency: DDB Group New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Regan Grafton
Art Director: Lisa Fedyszyn
Copywriter: Jonathan McMahon
Group Business Director: Angela Watson
Account Director: Jenny Travers
Account Manager: Sarah Dyck
Executive TV Producer: Judy Thompson
Agency Producer: Kim Baldwinson
Production Company: Finch
Producer: Julianne Shelton
Director: Christopher Riggert
DOP: Garry Phillips
Visual Effects: Fin Design
Client contacts:
Todd McLeay, Warren Salisbury, Wendy Rayner, Justin Powell
10 Comments
NICE execution of the old life before and after our product split image idea.
Awesome.
Is that the same dude from the Sky TV ads? You know, 60 things in 60 seconds or whatever? Looks it.
Amazing.
SHOT
I hate both the ads winner and the makers of this ad. Why, why, why… not me. A dream for both.
Great way to waste $2 million. Hate the split screen and the washed out grade is terrible
This ad is very funny.
You find a new bit of humor in it every time you watch it.
Good work Toby and who ever thought of the concept.
Hats of to the director.
Like it. There’s things that could’ve been done better, but definitely strikes the right tone.
Really hated these ads. The campaign should have been rebranded ‘Little Wednesday’ now the chances of winning have been reduced by 50%.
So much for brand truth. This one is a lie.