Clemenger BBDO, Wellington spot for Road Safety shows distracted brains drive dangerously

September 15 2011, 5:37 pm | BY Lynchy | No Comments

Screen shot 2011-09-15 at 3.46.08 PM.jpgScreen shot 2011-09-16 at 7.13.40 AM.jpgEveryone thinks they can multi-task. It turns out that our brains just can’t. Instead, they switch from one task to the other, decreasing the ability to do either task properly.

Distracted brains drive dangerously in this new campaign for Road Safety Trust New Zealand, from Clemenger BBDO, Wellington.

VIEW THE SPOT

VIEW THE TRUCK PRINT AD

VIEW THE GIRL PRINT AD

VIEW THE RED LIGHT PRINT AD