DDB leads New Zealand agency pack at shortlist stage of Spikes Asia Awards in Singapore
DDB leads the kiwi agency pack at the shortlist stage of the Spikes Asia Awards currently underway in Singapore.
DDB New Zealand has been shortlisted 12 times, followed by Colenso BBDO Auckland with eight. Whybin\TBWA]\Tequila Auckland has two shortlisted while DraftFCB and Naked has one apiece.
55 jury members are currently in Singapore judging the best creative advertising and communications from Asia Pacific. The winners of the Spikes Asia Awards will be announced at the awards ceremony tomorrow night at the Esplanade Theatre in Singapore.
Opening yesterday, delegates are already benefitting from the rich content programme which is now fully underway. Yesterday saw seminars from Coca-Cola, CASBAA and Cheil Worldwide whilst this morning has already seen Yahoo! and JWT take to the stage. The rest of the day sees a further 10 seminars and 3 workshops from the likes of Campaign Asia Pacific, DDB and Renren. The Festival programme continues into the night with Networking After Dark; an evening of fun, networking and drinks with the offices of JWT, Lowe Asia Pacific, McCann Worldgroup, Ogilvy & Mather and Starcom MediaVest opening their doors to registered delegates.
The Young Spikes Integrated Competition kicked-off yesterday with teams having to create an exciting and eye-catching campaign in just 48 hours for the Singapore Red Cross and the Young Spikes Media Competition also started with teams creating an innovative media strategy for the Breast Cancer Foundation. Competitors are asked to present to dedicated juries before the winners are honoured on stage with their gold medal at the Awards Ceremony.
Up to date information on the Festival and details of shortlists and winners as they are announced can be found at spikes.asia/winners/2011.
3 Comments
Can anyone tell me why, as a NZ agency, you would bother entering these awards? How does winning here have any effect on your business? I understand the allure of Award to help promote your shop as a creative powerhouse in the region. But why the Spikes?
Because, to your point about AWARD, ‘the region’ also includes the world’s fastest growing economy, Asia. Heard of the expression, Asia Pacific? Obviously not. If a little NZ agency can make a name for itself at the biggest show in Asia where most of their big multinational clients’ head office is, then the few grand you just spent on entries was probably worth it I reckon. Seriously, this kind of xenophobic thinking is really holding this country back. I reckon it’s great when kiwi agencies step up at these kinds of shows. It puts our talent and work on the world stage,
Many of the big brands are managed regionally when it comes to making key marketing decisions, so it makes sense to enter them. But its expensive so you have to be pretty sure your work is good enough.
We win the odd regional award, and regional marketing directors almost always contact us shortly afterwards. Enough said.