Y&R appointed to GE Capital NZ account
After a rigorous strategic and creative review, GE Capital has appointed Y&R as creative agency for New Zealand.
The appointment covers all creative, direct, social and digital work on all of GE Capital’s brands across both consumer and commercial businesses, which includes GE Money, Gem Visa, Custom Fleet, Equipment Finance, Pacific Premium Funding and Distribution Finance.
Says Jon Ramage, Y&R CEO: “We’re thrilled to be working with GE Capital, they have serious growth ambitions and our team is fired up to help them. Our significant financial services experience and passion for all things integrated will be well applied to GE Capital.”
GE Capital NZ chief marketing officer, Monique Cairns, said she was looking to consolidate and localise the company’s creative partners.
Says Cairns: “After a rigorous selection process we are delighted to partner with Y&R. Y&R has proven industry expertise, and demonstrated an understanding and empathy with our audience, and creative excellence. We are looking forward to working with them to drive brand success.”