Powerade enables All Blacks to train stronger for longer demonstrated by new Ogilvy NZ spot
September 28 2011, 4:55 pm | | 4 Comments
Powerade – the official sports drink of the All Blacks – enables the team to train stronger for longer, as shown in this new spot via Ogilvy, Auckland.
Consumers can also go to the Powerade website to compare their fitness to that of the mighty All Blacks.

4 Comments
Nice. Original use of the ABs.
‘Original’ meaning it hasn’t been done before? Probably because it’s an extremely average idea. Sorry, ‘idea’ probably isn’t the right word to use.
Nice cameo from the idea.
they look like they are getting ready for a football league. trains