Matt Dickinson departs .99 to become part owner of True with Craig Pethybridge and Michael Currie
After a decade in the Clemenger network Matt Dickinson has left 99 (where he was a group account director) to join Craig Pethybridge and Michael Currie as a part owner of True.
Says Craig Pethybridge: “We’re thrilled to have Matt on board with us. Matt is an outstanding suit with extensive experience and an impressive list of achievements. To top it off he’s just a bloody good bloke who could make a crocodile weak at the knees with his charm and boyish good looks.”
In the 6 short months since True opened their doors they have enjoyed steady growth, with a total of 10 clients on their roster and a staff of 7.
Operations director Michael Currie says: “Matt will be hitting the ground running, but that’s a pace he’s well suited to. We know he’s going to be instrumental in our continued growth over the coming years.”

3 Comments
Blue steel.
True steel?
True blue steel?!
Nice one Dicko. (and the True crew for the tidy acquisition)
The .99 ‘top 5’ has just taken a massive blow….
Gonna miss you Smithers.