Rapp Tribal Wellington wins over the Salvation Army in New Zealand, Fiji and Tonga Territory

Rapp Tribal Wellington has won the coveted business of The Salvation Army – New Zealand, Fiji and Tonga Territory after a competitive pitch against two other finalist agencies. The agency will now take the helm for all advertising and digital services for The Salvation Army’s main fundraising appeals and general service campaigns.

James Partridge, marketing manager from The Salvation Army, was looking for a new idea and fresh direction for their Red Shield Appeal campaign, and Rapp Tribal’s pitch was the unanimous winner: “Rapp Tribal created an incredibly strong call to action for their concept and showed the concept’s full application across both an external and internal audience.

“In addition RAPP Tribal’s entire team showed they were committed to forming a long-term partnership and helping us to make a real difference in people’s lives,” said Partridge.  

Says Rob Limb, Rapp Tribal managing director: “We feel very fortunate to be associated with such an important organisation that has provided over 128 years of valuable service to New Zealanders affected by poverty, addiction, abuse and other social issues.

“We’re going to be working incredibly hard to make sure we do an organisation of this calibre justice,” said Limb.

The pitch was lead by Wellington creative director Jason Hall and group account director Melissa Neustroski who will oversee the account.